Cookie Policy
Understanding how Fireaway uses cookies to enhance your dining and ordering experience
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1. Introduction
Welcome to Fireaway's Cookie Policy. This policy explains how we use cookies and similar technologies when you visit our website at fireeaway.com or use our online food ordering services.
By using our website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or stop using our website.
This Cookie Policy should be read in conjunction with our Privacy Policy, which explains how we collect, use, and protect your personal information when you order food from Fireaway or interact with our services.
Important Notice
Some cookies are essential for our food ordering system to function properly. These cannot be disabled if you want to place orders online, track deliveries, or access certain features of our website.
3. Why We Use Cookies
We use cookies for several important purposes that enhance your food ordering experience:
Essential Website Functionality
- Processing your food orders and managing your shopping cart
- Maintaining your login session when you have an account
- Ensuring secure transactions and preventing fraud
- Remembering your delivery address and contact information
- Enabling our website's core features to work properly
Performance Improvement
- Monitoring website performance and loading times
- Identifying and fixing technical issues
- Optimizing our menu display and ordering process
- Understanding which pages are most popular
User Experience Personalization
- Remembering your food preferences and dietary requirements
- Saving your favorite menu items for quick reordering
- Customizing content based on your location
- Providing relevant menu recommendations
- Remembering your preferred language and interface settings
Analytics and Statistics
- Understanding how customers use our website
- Measuring the effectiveness of our marketing campaigns
- Improving our menu based on popular items
- Analyzing delivery patterns to improve service
Marketing and Advertising
- Showing you relevant advertisements for our food offerings
- Measuring the effectiveness of our promotional campaigns
- Providing personalized offers based on your order history
- Enabling social media sharing and integration
5. Third-Party Cookies
We work with several trusted third-party services that may set cookies on your device when you visit our website:
Google Analytics
We use Google Analytics to understand how our website is used and to improve our services. Google Analytics uses cookies to collect information about your use of our website, such as pages visited, time spent on the site, and referral sources.
Privacy Policy: https://policies.google.com/privacy
Opt-out: Google Analytics Opt-out Browser Add-on
Facebook Pixel
We use Facebook Pixel to measure the effectiveness of our advertising campaigns and to show you relevant ads on Facebook and Instagram based on your interests in our food offerings.
Privacy Policy: https://www.facebook.com/privacy/policy/
Opt-out: Facebook Ad Preferences
Google Ads
We use Google Ads to promote our restaurant and menu items. Google may use cookies to show you relevant ads based on your previous visits to our website.
Privacy Policy: https://policies.google.com/privacy
Opt-out: Google Ads Settings
Payment Processors
Our payment partners may set cookies to process your orders securely and prevent fraud. These are essential for completing transactions.
Important
We do not have control over third-party cookies. For more information about these cookies and how to manage them, please visit the privacy policies of the respective third-party services.
8. Consequences of Disabling Cookies
While you can browse our website with cookies disabled, certain features will not work properly:
If You Disable Essential Cookies:
- Cannot place orders: Our ordering system requires cookies to maintain your cart and process payments
- Cannot log in: User accounts rely on cookies for session management
- Loss of security: Security features that protect against fraud may not function
- No cart persistence: Items will disappear if you navigate away from the page
- Payment issues: Secure payment processing may fail
If You Disable Functional Cookies:
- You'll need to re-enter your delivery address each visit
- Dietary preferences and allergies won't be remembered
- Favorite items won't be saved for quick ordering
- Language preferences will reset to default
- Order history won't be available for reordering
If You Disable Analytics Cookies:
- We can't improve our website based on user behavior
- Menu optimization becomes more difficult
- Technical issues may take longer to identify and fix
- We can't measure which promotions are most effective
If You Disable Marketing Cookies:
- You may see less relevant advertisements
- Promotional offers may not be targeted to your interests
- Social media integration features may not work
- Remarketing campaigns won't function
Recommendation
For the best food ordering experience, we recommend accepting at least our essential and functional cookies. This ensures you can place orders, track deliveries, and enjoy personalized features while maintaining your privacy preferences for analytics and marketing cookies.
9. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you don't want to be tracked. Currently, there is no industry standard for how websites should respond to DNT signals.
Our Response to DNT
When we detect a DNT signal from your browser, we:
- Respect your preference by disabling non-essential tracking cookies
- Continue to use essential cookies needed for website functionality
- Disable third-party analytics and marketing cookies where possible
- Provide a notice explaining which features may be limited
How to Enable DNT
To enable Do Not Track in your browser:
- Chrome: Settings > Privacy and security > Cookies and other site data > Send a "Do Not Track" request
- Firefox: Settings > Privacy & Security > Send websites a "Do Not Track" signal
- Safari: Preferences > Privacy > Prevent cross-site tracking
- Edge: Settings > Privacy, search, and services > Send "Do Not Track" requests
Note: Even with DNT enabled, essential cookies for order processing and security will still be used to ensure our food ordering system functions properly.
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, new technologies, or legal requirements.
When We Update This Policy
- When we add new cookies or change how existing cookies work
- When we partner with new third-party services
- When laws or regulations change
- When we launch new features that require different cookie functionality
- When we receive feedback suggesting improvements
How We Notify You
When we make significant changes to this Cookie Policy, we will:
- Display a prominent notice on our website
- Update the "Last Updated" date at the bottom of this policy
- Send email notifications to registered users for major changes
- Show an updated cookie consent banner if necessary
Your Continued Use
By continuing to use our website after policy updates are posted, you accept the updated Cookie Policy. If you disagree with the changes, you should stop using our website or adjust your cookie settings accordingly.
11. Contact Us
If you have any questions about this Cookie Policy, our use of cookies, or your privacy rights, please don't hesitate to contact us.
Questions About Cookies?
Our team is here to help explain how we use cookies and assist with your privacy preferences.
Contact Our Privacy TeamContact Information
Postal Address
Fireaway Data Protection Officer
4-5 London Rd
London SE1 6JZ
United Kingdom
What to Include in Your Message
To help us respond quickly to your cookie-related inquiry, please include:
- Your specific question or concern about cookies
- The browser and device you're using
- Any error messages you've encountered
- Steps you've already taken to resolve the issue
- Your preferred method of response
12. More Information
For additional information about cookies and online privacy, you may find these resources helpful:
External Cookie Resources
- All About Cookies: www.allaboutcookies.org
- ICO Cookie Guidance (UK): ICO Cookie Guidelines
- Your Online Choices: www.youronlinechoices.com
Browser Help Pages
- Chrome: Chrome Cookie Settings
- Firefox: Firefox Privacy Settings
- Safari: Safari Privacy Settings
- Edge: Edge Privacy Settings
Related Policies
This Cookie Policy works alongside our other privacy documents:
- Privacy Policy - How we collect and use your personal information
- Terms of Service - Terms governing your use of our website and services
Last Updated: January 15, 2024
This Cookie Policy was last reviewed and updated to ensure compliance with current privacy regulations and to reflect our latest cookie practices.