Our Story
Authentic wood-fired pizzas crafted with passion and served with pride in the heart of London. Discover the journey that made Fireaway a beloved destination for pizza lovers.
Our Mission
To bring authentic wood-fired pizza experiences to every neighborhood, using traditional techniques and the finest ingredients to create memorable moments for our customers.
At Fireaway, we believe that great food brings people together. Our commitment to quality, authenticity, and exceptional service drives everything we do. From sourcing premium ingredients to perfecting our wood-fired cooking methods, we never compromise on excellence.
Our Values
Passion
We pour our heart into every pizza, ensuring each bite delivers exceptional flavor and quality.
Quality
Premium ingredients sourced responsibly, prepared fresh daily for the best possible taste.
Community
Building connections and bringing people together through great food and warm hospitality.
Excellence
Continuous improvement and attention to detail in every aspect of our service and products.
Our Journey
The Beginning
Fireaway was founded with a simple vision: to bring authentic wood-fired pizza to London streets. Our first location opened in London Bridge, serving traditional recipes with a modern twist.
Growth & Innovation
Despite challenges, we expanded our delivery services and introduced our signature wood-fired cooking techniques. Customer loyalty grew as we maintained quality during difficult times.
Community Recognition
Fireaway was recognized as one of London's top pizza destinations. We launched our franchise program to bring our authentic experience to more communities.
Present Day
Today, Fireaway continues to grow while staying true to our roots. We're expanding across the UK, bringing wood-fired pizza excellence to new neighborhoods.
Meet Our Team
Marco Rossini
Head Chef
With 15 years of experience in Italian cuisine, Marco brings authentic techniques and passion for wood-fired cooking to every pizza.
Sarah Chen
Operations Manager
Sarah ensures smooth operations across all locations, focusing on customer satisfaction and quality control.
James Thompson
Founder & CEO
James founded Fireaway with a vision to share authentic wood-fired pizza experiences throughout London and beyond.
Elena Martinez
Marketing Director
Elena leads our brand development and community engagement, connecting Fireaway with pizza lovers across the city.
Why Choose Fireaway?
Authentic Wood-Fired Cooking
Our traditional wood-fired ovens create the perfect crispy crust and smoky flavor that can't be replicated.
Fresh Local Ingredients
We source the finest local and imported ingredients to ensure every pizza meets our high standards.
Fast Service
Our efficient kitchen processes and skilled team ensure you get fresh, hot pizza in minutes.